Daswanth Ginni
Sr Manager Adtech & Martech @Tractor Supply Company
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WORK HISTORY
Sr Manager Adtech & Martech @Tractor Supply Company
Brentwood, TN, US
Led the development and execution of customer communications and campaigns, enhancing engagement strategies. • Managed AdTech and Digital Asset Management initiatives to optimize marketing efforts. • Led Retail Media strategies, aligning them with company objectives to drive brand visibility.
EDUCATION
Sikkim Manipal University - Distance Education
Master of Computer Applications (MCA), Computer Science
Andhra University
B.Sc, Electronics,Computers
ABOUT DASWANTH GINNI
As Sr Manager of AdTech & MarTech at Tractor Supply Company, I lead customer communication strategies, campaign development, and Retail Media initiatives, aligning with organizational objectives to drive engagement and elevate brand visibility. With expertise in IT Management and Collaborative Leadership, my focus is on leveraging AdTech and Digital Asset Management to optimize marketing efforts. With over 8 years at Tractor Supply, I have held dynamic roles including Solution Architect, Digital Leader of Mobile Apps, and Data Integration Architect. My work has included spearheading app development, integration, and customer-facing solutions while collaborating with cross-functional teams to meet critical milestones. My commitment to collaboration and innovation has been instrumental in delivering impactful solutions.
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