Diamanté A.

About Diamanté A.

I’m a cross-functional product operations and strategy leader with a decade of experience building scalable systems, driving operational excellence, and delivering digital innovation across high-growth consumer and enterprise environments.My journey has spanned roles in eCommerce, AdTech, retail, and media, supporting everything from product strategy and sprint execution to go-to-market enablement and AI-driven personalization. At organizations like Google, Walmart, SoulCycle, and SKIMS, I’ve navigated complex orgs, led through ambiguity, and turned ideas into systems that scale. Whether it’s implementing a new personalization engine, aligning product teams, or launching global RFPs to transform user experience, I bring a bias for clarity, collaboration, and momentum.My sweet spot lies at the intersection of strategy and execution—connecting dots between product, engineering, data, cross-functional stakeholders and business goals to unlock growth.Core Competencies:• Product & Program Operations – Own delivery roadmaps, sprint cadences, planning rituals, and operational frameworks that bring structure to scale.• Go-To-Market Strategy – Partner with marketing, sales, and product leaders to design and activate initiatives that drive adoption and revenue.• Cross-Functional Leadership – Facilitate alignment across product, engineering, and business stakeholders to execute efficiently and transparently.• AI & Personalization Tools – RFP execution and integration of advanced tools (e.g, Algolia, Dynamic Yield, Scrunch AI) to improve CX and conversion.• Digital Experience Optimization – Lead initiatives to improve site performance, search, accessibility, and user journeys.• Stakeholder Enablement – Create processes, decks, and dashboards to ensure visibility, alignment, and decision-making across leadership levels.I thrive in environments where I can bring people together, operationalize vision, and drive impact that lasts. Let’s connect.

Experience

1. Gtm Strategy & Operations Lead, Digital Product

   SKIMS

   Jul 2024 — Present · Los Angeles, CA, US

   Drove 15% revenue growth and a 25% increase in user engagement across 750K+ monthly visitors, exceeding annual targets; improved conversion rates by 12% through mobile app and web development.• Selected as a founding member of the AI Working Group to shape and lead company-wide initiatives focused on embedding AI into core business operations and digital experiences and contributing to the enterprise-wide AI strategy by identifying key use cases across marketing, merchandising, and internal workflows to unlock efficiency, improve customer engagement, and drive revenue growth.• Spearheaded product vision, leveraging performance insights to inform strategic roadmapping and high-impact initiatives, resulting in a 20% boost in operational efficiency and 18% gain in productivity using agile methodology.• Drove alignment across 20+ stakeholders in Product, Marketing, Merchandising, Loyalty, and Analytics, enabling delivery of 95% of annual goals on time.• Revamped UX/UI for SKIMS mobile app and website through user-centric design and Jira optimization, aligning web and app workflows to generate 25% efficiency gains for the digital product team.• Led case study development on AI-generated imagery and video content on Product Display Pages, realizing up to 70% cost savings vs. traditional photoshoots.• Led a 9-person digital product team focused on technical product initiatives including Search and Personalization; managed vendor RFPs, selection, and implementation roadmaps with a focus on increasing site engagement and conversion. • Supported implementation of AI-powered site search and personalized product recommendations through partnerships with Dynamic Yield and a new neural/semantic search platform, Algolia.• Led SKIMS’ customer research tooling, launching and analyzing over 50K+ survey responses to surface key drop-off drivers, driving a 12% increase in Product Display Page engagement and a 6% lift in checkout conversion.

Education

• UCLA Anderson School of Management

  Master of Business Administration - MBA

• Villanova University

  Bachelor of Arts (B.A.)