Dani Kellogg

About Dani Kellogg

Senior product marketing manager with 10+ years in B2B SaaS, with a focus on executing go-to-market strategies for technical companies specializing in AI/ML infrastructure, data analytics, and no-code/low-code platforms.I thrive in early-stage environments (Series A-C) where I own the full PMM scope: positioning and messaging, product launches, sales enablement, competitive intelligence, and customer research. I\'ve been the first or founding product marketer at multiple startups that achieved successful acquisitions (Mode Analytics, CastorDoc, Knack), building GTM frameworks and sales enablement programs that directly contributed to revenue growth.Most recently, I held contract roles as sole marketer at Wallaroo AI (Series A AI/ML infrastructure) and product marketing lead at LeadIQ (Series B sales tech). I\'m currently doing select project work while actively seeking a full-time senior product marketing role at a technical B2B SaaS company.Core capabilities- Product positioning and messaging for technical audiences- End-to-end product launch execution and GTM strategy- Sales enablement: battlecards, pitch decks, demo flows, objection handling- Customer research and market segmentation for technical products- Competitive analysis and win/loss analysis to optimize conversion- Cross-functional collaboration with product, engineering, and sales teamsDomain expertise- AI/ML infrastructure- Data analytics & governance- Business intelligence- No-code/low-code platforms- Cloud infrastructure - B2B SaaS

Experience

1. Product Marketing, Cx

   Qualtrics

   Mar 2026 — Present · Seattle, WA, US

Education

• Treehouse

  Techdegree (Partial), Full Stack Javascript

  2020 — 2020

• Christopher Newport University

  Bachelor of Arts (B.A.), History & Classical Civilizations

• The University of Alabama Graduate School

  Master of Library & Information Science (MLIS), Library and Information Science