Dasha Zlotnikov
Associate Director I Strategic Marketing I Product Management
- Role
- Associate Director, Marketing Solutions at BD
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Dasha Zlotnikov
Dynamic leader with a solid portfolio of success driving innovative, strategic marketing efforts within the medical device and global healthcare industry. Instrumental in spearheading multimillion-dollar product launches that deliver results and commercializing new technologies. Responsible for strategy, brand development, financial performance and general portfolio/product management in high growth markets. Cross-functional team leader with direct report responsibility.Areas of expertise include: upstream and downstream marketing, GTM strategy, product development, commercialization, new product launches, product management, product roadmapping, P&L, demand planning and forecasting, target & market segmentation, product positioning, competitive & market research, digital and omni-channel marketing, demand generation, project management, training facilitation, budget administration, media planning, tradeshow representation.
Experience
Associate Director, Marketing Solutions
Dec 2022 — Present
Education
University of Utah
BS, Business Marketing
City University of Seattle
MBA, Global Marketing Management
Skills
- Multi-Media Marketing Campaigns
- Marketing
- Product Management
- Sales
- Development of Strategic Marketing Plans
- Medical Devices
- Vendor Relationships
- Social Media Marketing
- Market Research
- Product Marketing
- Cross-Functional Communication
- Trade Shows
- Management
- Financial Reporting
- Sales Management
- Market Development
- Direct Marketing
- Budgets
- SEO
- Cross-Functional Team Leadership
- Marketing Strategy
- Website Promotion
- Marketing Management
- Advertising
- Capital Equipment
- Product Development
- Product Launch
- Target Segmentation
- Contractor Management
- Media Planning
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