Darya Kazhdan
Head of Marketing Communications International Markets & Export @Trypillya Sun
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WORK HISTORY
Head of Marketing Communications International Markets & Export @Trypillya Sun
Lead marketing communications for the Sherlock Secrets and Tea Moments brand portfolio in Ukraine.Drive strategic expansion across European markets, including brand positioning, market entry preparation, and export-focused initiatives.Develop brand-driven promotional campaigns that drive awareness growth and strengthen brand equity.Align brand strategy across markets.
EDUCATION
Taras Shevchenko National University of Kyiv
Bachelor's degree, International Relations with specialisation in international organisation operation and diplomacy
Interregional Academy of Personnel Management
Master's degree, Psychology
ABOUT DARYA KAZHDAN
Marketing Leader with 10+ years of experience building and scaling FMCG, beauty, and e-commerce brands across Ukraine, the UK, and the EU. I specialize in launching brands in new markets, shaping positioning, and driving engagement through multi-channel strategies — from GTM and influencer marketing to digital storytelling.Currently senior marketing at Trypilian Sun — a Ukrainian company with 7M+ tea packs sold annually, and retail points of sale. I help brands like Sherlock Secrets and Tea Moments grow across borders through human-centered communication and a balance of strategy, creativity, and analytics.Passionate about turning insights into traction and building brands that resonate.
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