Daryna Boiko
Marketing Manager, Bell Media @Bell
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WORK HISTORY
Marketing Manager, Bell Media @Bell
Toronto, ON, CA
EDUCATION
National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Master's degree
National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Bachelor's degree
ABOUT DARYNA BOIKO
Strategic marketing leader with 7+ years of experience driving integrated campaigns across media, retail, and telecom sectors – spanning both corporate and agency roles. I bring a deep understanding of go-to-market strategy, cross-channel planning, and campaign execution that connects audience insight with business objectives and leads to measurable growth. Currently at Bell Media, I lead marketing campaigns for CTV Entertainment & News, overseeing national 360° rollouts across both mass and digital platforms. I manage a high-performing team of two direct reports, fostering a culture that challenges the status quo and transforms insights into action. My work has contributed to audience growth and reinforced CTV’s position as Canada’s #1 network and CTV News’s status as the country’s most-watched news organization. Throughout my career, I’ve developed and optimized brand strategies, led high-performing teams, and collaborated across departments to ensure aligned, insight-led, and top-tier execution. I’m passionate about building campaigns that not only engage audiences but also deliver clear business results through smart, insight-driven strategy.
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