Daryn Henry

About Daryn Henry

My career’s prevailing endeavor has been the concise visual conveyance of essential information. I studied Graphic Information Design at the renowned Falmouth University in the UK. My design philosophy is grounded in the program’s mantra, “transforming information into communication for a specific target audience.” With close to three decades as a marketing and advertising creative, I have leveraged this philosophy to create award-winning marketing campaigns. A creative director and veteran of healthcare brand launches including the blockbusters Roche’s Boniva and Tamiflu, and AstraZeneca’s Brilinta, my client roster has also included Pfizer, Genentech, Merck, BMS, Alkermes, Kyowa Kirin, Charles Schwab, AT & T, CNN, Unisys, CBS, the American Cancer Society, and the National Cattleman’s Beef Association.I am an experienced creative leader, team builder, mentor, with excellent presentation skills, and proficiency at building collaborative client-partnerships. I combine creative strategy and information design, to provide effective communication solutions from pipeline, through market-shaping to launch and beyond.By partnering with strategy and analytics teams who uncover the questions that audiences are asking, my creative guidance delivers answers via rich, optimized experiences that delight and inspire action. An audience-first, creativity-with-purpose approach drives all that I touch.I have extensive knowledge, skills and experience in creative direction of art, copy and UX teams, campaign concepting, brand strategy, brand identity and brand building, digital strategy, art direction, photography, video, graphic design, web design and UX/UI.

Experience

1. Creative Director & Creative Strategist (Consultant)

   Lrm Aesthetics, Inc

   Dec 2023 — Present · Franklin, TN, US

   Creative Director & Strategist for new skin rejuvenation product launched in April 2024. Brand naming, brand identity workshop and brand identity development and design of all new brand hallmarks, product packaging for launch, all associated promotional and conference materials, and created brand website (content, UX, design).

Education

• Falmouth University

  BA (Hons), Graphic Information Design

  1991 — 1995

• West Glamorgan Institute of Higher Education

  National Diploma, Art & Design

  1989 — 1990

Skills

• Interaction Design
• Creative Development
• Photography
• Brand Development
• Corporate Identity
• Visual Communication
• Campaign Concepting
• Integrated Marketing
• Layout
• Corporate Branding
• Direct Mail
• Packaging
• User Experience
• Creative Strategy
• Adobe Acrobat
• New Business Development
• Illustrator
• Graphics
• Illustration
• Digital Strategy
• Strategy
• Image Manipulation
• Collateral
• Advertising
• Art Direction
• Concept Development
• Pre-Press
• Outdoor Advertising
• Art
• Catalogs
• Healthcare
• Consumer Advertising
• Oncology
• Brochures
• Copywriting
• Web Design
• Brand Architecture
• Interactive Marketing
• Graphic Design
• Branding & Identity