Daryle Powers
VP, Marketing for Six Flags | CRM | Product Marketing | Digital Marketing | Innovation | Creative & Media Agency Management
- Role
- Vice President Marketing at Six Flags
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Daryle Powers
Accomplished Vice President of Marketing with a proven track record of driving revenue growth and enhancing customer experience through data-driven, innovative omnichannel strategies in the hospitality, entertainment, financial services, and mortgage industries. Immense pride in being an effective and respected team leader. Extensive expertise in CRM platform implementation, digital marketing, and product marketing. Successfully led teams in building and executing innovative marketing products, and disciplines, resulting in significant increases in new customer acquisition, customer loyalty, and per customer spending. Proven ability to leverage data insights to optimize digital and traditional marketing efforts to deliver exceptional guest experience and business ROI, all while maintaining a lean marketing team.
Experience
Vice President Marketing
Jul 2024 — Present · Charlotte, NC, US
Continuation of my previous role due to the $8 billion merger of Six Flags and Cedar Fair. Property portfolio will now include 40+ total destinations between amusement parks, water parks and resort properties across the US, Canada, and Mexico- Report to the Chief Commercial Officer | Direct reports include 13 individuals including- Product Marketing- CRM / Email / Data, Insights- B2B Marketing- Internal creative and video team- AOR and media managementRole has evolved away from primarily marketing data to product marketing with this being defined as Season Passes (60% of visitation), Resorts, Day Ticket (20%), Group Sales, etc. to increase visitors and visitor spendCurrent Innovation Projects to increase Activation/Loyalty- Roadmap to understand what our guests want - Removing marketing latency to immediacy with real time insights of customers, and behavior signals- Transformation project of moving from a CRM to a Customer Data Platform (CDP) to centralize all known data attributes of our customer base, allowing for anticipation of visits, and digitally enhancing our guests’ visits- Reviewing AI implications to marketing execution and reporting
Education
The George Washington University
BBS, Marketing
1994
Skills
- Credit
- Mortgage Lending
- Financial Analysis
- Budgets
- Direct Mail
- Marketing
- Vendor Management
- Budgeting
- Sales
- Executive Management
- Problem Solving
- B2b
- Customer Relations
- Direct Marketing
- Customer Satisfaction
- New Business Development
- Powerpoint
- Microsoft Excel
- Marketing Strategy
- Strategy
- E-Commerce
- Product Development
- Customer Relationship Management (Crm)
- Business Development
- Call Centers
- Banking
- Strategic Planning
- Risk Management
- Online Marketing
- Excel
- Mortgage
- Due Diligence
- Change Management
- Business Process Improvement
- Six Sigma
- Forecasting
- Compliance
- Product Management
- Team Building
- Professional Services
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