Daryle Lockhart

About Daryle Lockhart

I lead global marketing teams that create and execute campaigns for clients and brands across various industries at VML, part of WPP, the largest agency network in the world. We do this for clients such as Salesforce, Ford Motor Company, Colgate-Palmolive, The Walt Disney Company, Wendy\'s, T-Mobile, Nintendo and Volkswagen AG. With over 15 years of experience in the industry, I have a proven track record of managing and growing key client relationships, developing and implementing creative and data-driven marketing strategies, and overseeing the work of global cross-functional teams.My teams\' core competencies include CRM and Marketing Platforms, Campaign Orchestration, Email Execution and Analytics. We specialize in leveraging technology and data to create personalized and engaging customer experiences that drive business outcomes. I am passionate about innovation, and how our work can drive social impact in the marketing industry.I am also Vice President and co-founder of the African American Film Critics Association, LLC, a non-profit organization that actively reviews and spotlights cinema at-large, with a particular emphasis on film and TV highlighting the Black experience, especially that produced, written and/or directed by persons from the African Diaspora.

Experience

1. Group Strategy Director

   VML

   Jan 2025 — Present

Education

• Professional & Executive Development - Harvard Division of Continuing Education

  Certificate, Leading Product Innovation

• Harvard Business School Executive Education

  Certificate, Marketing/Marketing Management, General

• Fashion Institute of Technology

  Advertising and Marketing Communication

• NYU School of Professional Studies

  Global Sports Management