Daryl Stone
Marketing Campaign Evolution @ Microsoft
- Role
- Director, Marketing Campaign Enablement & Innovation at Microsoft
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Daryl Stone
I take complex problems and market opportunities from insight to strategy to alignment to execution.I’ve partnered across marketing, sales, operations, engineering, and executive stakeholders—spanning nonprofits, startups, academic institutions, and Fortune 50 companies—to turn insight into operational plans, readiness motions, and narratives that help organizations act with confidence.Grounded in design thinking and cross‑functional collaboration, I help teams get ahead of customer needs and emerging trends—aligning strategy, execution, and storytelling to drive measurable impact.Specialties:narrative development & storytelling | product marketing | project management | GTM strategy | translator between business & technical | sustainability fluency | customer insights | growth marketing | copywriting | marketing strategy | business strategy | customer success | marketing operations
Experience
Director, Marketing Campaign Enablement & Innovation
Jul 2024 — Present
Translating data, audience, and capability needs into clear strategies, narratives, and systems that align technical, marketing, and executive teams and improve decision-making and customer engagement.• Directed the development of a contact-health scorecard and measurement discipline adopted as executive KPIs and integrated into core marketing and product planning rhythms influencing campaign and paid-media investment strategies• Led and coached a team to rebuild the commercial audience taxonomy, aligning 40+ teams and implementing across 20+ global databases to close reporting and activation gaps.• Drove executive alignment on 1:1 personalization vision and roadmap, establishing foundation for sustained 7%+ revenue lift and 4–5x conversion across commercial marketing
Education
University of Oregon - Charles H. Lundquist College of Business
Master of Business Administration (MBA)
University of Oregon
Bachelor of Arts (B.A.)
Skills
- Volunteering
- Team Leadership
- Teamwork
- Writing
- Nonprofit Organizations
- Leadership
- Teaching
- Time Management
- Marketing
- Volunteer Management
- Event Management
- Public Speaking
- Blogging
- Editing
- Research
- Customer Service
- Community Outreach
- Event Planning
- Photography
- Fundraising
- Marketing Strategy
- Spanish
- Web Content Writing
- Communication
- Social Networking
- Nonprofits
- Social Media Marketing
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