Daryl Wenman-Bateson
Principle Data Consultant @Wb Data Focus
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WORK HISTORY
Principle Data Consultant @Wb Data Focus
Reading, GB
I design and deliver cloud-native data analytics platforms that help organisations transform raw data into tested, trusted, and insight-ready assets. My work focuses on building ELT pipelines, dbt models, and governed semantic layers using BigQuery, Looker, Power BI, SQL and Python. I bring deep experience across both GCP and Microsoft stacks, with a strong foundation in SQL, data modelling, and BI delivery.Selected Projects:FEXCO – Dynamic Currency Conversion (2022–2024) Built ELT pipelines using Python and dbt on BigQuery to support real-time FX analytics Developed LookML semantic models powering 80+ dashboards with role-based access Deployed CI/CD pipelines, LookML testing, and dashboard automation using Git and Looker APIFEXCO – Aviation Emissions Analytics (2022) Processed 150K+ daily flight events through dbt and BigQuery pipelines with custom LookML tests Enabled self-service analytics with natural language querying via Vertex AICyberlogical – Sales/Marketing Analytics Engineer (2025) Integrated Salesforce and GA4 data into BigQuery and dbt to support campaign attribution Designed governed datasets and dashboards for cross-team performance insightsDecision Tech – Attribution Analytics Platform (2016–2018) Built GCP analytics platform with BigQuery, Tableau, GA360, and PPC campaign data Developed predictive attribution models in Python and TensorFlowDSP – GCP & Azure Consultant (2020–2024) Delivered data platforms for NHS, XPS, and RPC Tyche using BigQuery and dbt Built semantic models in Looker and Power BI for finance and healthcare clientsEd Broking – Financial BI Platform (2017–2020) Designed and deployed Power BI dashboards with star schema models on SQL Server Automated ELT pipelines using Azure Data Factory, cutting refresh time from days to under 1 hourForbes Advisor – Product Catalogue Aggregation (2024) Built SQL Server product catalogue items) with Python web scraping with fragmented sources
EDUCATION
Bournemouth University
BSc, Software Engineering Management
SKILLS
ABOUT DARYL WENMAN-BATESON
I design and deliver scalable, insight-ready data platforms that turn raw information into trusted, tested assets for analytics and decision-making. With a strong foundation in Microsoft technologies like SQL Server, SSIS, Azure Synapse, and Power BI, I’ve spent over a decade helping organisations structure and model their data to support clear, consistent business outcomes.In recent years, I’ve focused on building modern analytics solutions within Google Cloud. Using tools like BigQuery, dbt, and Looker, I develop modular, testable ELT pipelines and semantic models that allow businesses to unlock the full value of their data.At the core of my work is the belief that data should enable better, faster, and more confident decisions. I focus on helping organisations position their data as a strategic asset, removing guesswork and improving performance through insight-driven design.My expertise spans the full analytics engineering lifecycle: Writing advanced SQL and dbt models for structured, maintainable transformation Designing semantic layers in Looker and Power BI for scalable reporting Developing ELT workflows using Python, Terraform, and orchestration tools Implementing data testing frameworks to ensure trust and reliability Supporting real-time and self-service analytics through governed, high-performing architectureI’m particularly interested in opportunities where I can combine technical delivery with thoughtful data design, helping teams transform raw data into meaningful insight that drives measurable business change.
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