Daryl Latham

Senior Account Manager @Hogarth

GB

Key Points: Transcreation, Print, Digital, Moving Image, Digital & Linear Radio CampaignsSenior Account Manager managing campaigns across the fast-paced Castrol Oil and BP accounts, dealing day to day with international stakeholders and agencies across Europe. Being based in the creative offices at (WPP) Sea Containers on the South Bank in London, we process our clients’ creative requirements through multiple studio workflows, our creative and broadcast studios onsite and our own off-shore studios for further support with design, digital and moving image.The main core of our clients’ digital requirements is the creation, then adaptation of these UK masters into multi-regional assets for +23 markets across Europe. I have been fortunate to be involved in many areas, from trade press advertisements, animated banners, social media mov/mp4 video adapts (Castrol on Mars, Castrol FastScan, Magnatec and the behemoth ongoing campaign that is Castrol Reignite – the re-branding of Castrol assets across Europe - Castrol-ON, EDGE, GTX, Magnatec / Magnatec Hybrid).A career highlight at Hogarth would be a collaboration with the creative agency Ogilvy, taking their storyboards, and producing a national summer digital and radio campaign for BP and their retail partner M&S. This series of ads were played-out from June to mid-August on 70 stations across the UK and heard by 3.75million listeners daily (BP the Great British Summer).I endeavor to provide professional delivery in all my roles and strive to build strong relationships with my team and clients, whilst developing new opportunities within my account base.Print, Packaging, Brand Consistency Guardian, Digital Media Campaigns. Proficient in Client Liaison and Presentation, Internal and Working Processes, Project Managing, Estimating, Budgets, Print Specification, Team Building and Mentoring, Procurement and Logistics.

West Herts College

City & Guilds, Dreamweaver (Levels I/II Web Design - P/Time) - (Watford College - Cassio)

West Herts College

ND, Graphic Design & Communication (Watford College of Art & Design - Ridge Street)

West Herts College

HND, Graphic Design & Communication (Watford Technology College - Hempstead Rd)