Daryl Agran Maneri
Director, US Consumer Marketing @ Mastercard
- Role
- Director, Us Consumer Marketing at Mastercard
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Director, Us Consumer Marketing
Nov 2021 — Present
Senior Marketing Lead | Brand & Inclusion Strategy - Spearheaded integrated consumer brand campaigns championing diverse small businesses, leading a cross-functional team to secure the #1 Share of Voice for Inclusion in North America among competitors- Developed and launched the Strivers campaign featuring Jennifer Hudson, elevating female small business owners with a national platform to amplify their voices- Partnered with Disney’s Black Panther: Wakanda Forever to celebrate the resilience of Black women entrepreneurs, aligning their stories with the film’s powerful female heroines- Led Mastercard’s GRAMMYs ‘22/’23 activations, executing multi-channel programming across TV, digital, social, and OOH- Drove awareness of Mastercard’s $500M In Solidarity commitment through high-impact initiatives, including partnerships with Essence Fest and Blavity, and a social campaign with Terrence J supporting HBCUs.
Education
University of Richmond
BA, Leadership Studies and Rhetoric and Communications
2004 — 2008
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