Darya Abbassi
Award-Winning Influencer Marketing Manager | Social Strategist | MA
- Role
- Sr Manager, Influencer and Brand Marketing at Punt
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Darya Abbassi
Hello! My name is Darya Abbassi and I am a marketing and social media professional…
Experience
Sr Manager, Influencer and Brand Marketing
Apr 2025 — Present
Launched a high-impact campaign with Vegas Matt—#1 gaming influencer—overseeing allphases from pre-production to post, including building a bespoke streaming setup with anexternal production team to deliver assets across organic, paid, and digital channels.• Direct influencer strategy across social casino brands Chanced and Punt.com, managing internalteams and agency partners to amplify brand presence and drive player engagement.• Oversee our social media marketing initiatives, ensuring cohesive execution across content,creative, and performance teams to maximize impact within the gaming community.• Manage a roster of influencers, overseeing daily promotions, content creation, trend alignment, and timely execution of deliverables across short- and long-form content.• Collaborate cross-functionally with CRM, organic, and paid social teams to ensure cohesive and impactful marketing campaigns.• Review campaign performance, spot trends, and share insights to help improve influencer and marketing efforts.• Strong communication skills with experience managing client relationships and ensuring seamless collaboration.
Education
University of Nevada-Las Vegas
Master of Arts - MA
University of Nevada-Las Vegas
Journalism and Media Studies
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