Darshita Gaur Wpp Media

About Darshita Gaur Wpp Media

I am an accomplished digital marketing leader with over 11 years of experience driving impactful media activations and delivering data-driven performance solutions. Specializing in multichannel search, programmatic & social campaigns, my expertise spans campaign management, optimization, and strategic analysis to achieve measurable business results.As an Associate Director at WPP Media, I lead a dynamic team of digital marketers and PPC experts, overseeing search media activations across major platforms like Google, Bing, Amazon, Criteo, and Skai. I focus on driving client success through precise execution, cross-functional collaboration, and leveraging industry-leading tools. My passion lies in developing high-performing teams, fostering career growth, and empowering talent to meet evolving market demands.I am adept at managing complex projects in a fast-paced environment, delivering results that align with client objectives while continuously driving operational efficiency. I excel in stakeholder management, ensuring optimal processes, and leading innovations in digital media to enhance the customer experience and maximize ROI.With extensive experience in the Cosmetics, FMCG, Travel, Banking, and E-commerce sectors, I have worked with top-tier brands including Nestle, L’Oreal, NBCUniversal, Deutsche Bank, Google and more. I thrive on building strong relationships, driving continuous learning, and championing the adoption of new technologies and strategies to keep clients ahead of the curve.Key Expertise:Search Media, Programmatic & Social CampaignsTeam Leadership & DevelopmentStrategic Performance MarketingCross-functional CollaborationClient & Stakeholder Relationship ManagementCampaign Optimization & Data AnalyticsDigital Innovation & Thought Leadership#DigitalMarketing #PerformanceMarketing #Programmatic #PPC #TeamLeadership #GrowthHacker #GoogleAds #AmazonAds #Skai #StrategicMarketing #DigitalInnovation #CampaignOptimization

Experience

1. Associate Director

   WPP Media

   Nov 2024 — Present · Gurugram, IN

   Lead a high-performing team of biddable media planners, driving skill development, career growth, and a culture of trust and collaboration. Conduct regular performance evaluations, set clear KPIs, and empower teams to adapt to evolving priorities.Oversee strategic search media activations across platforms like Google, Bing, SA360, Amazon, CitrusAd, and Criteo, ensuring alignment with client objectives through precise execution and optimization. Leverage tools like Pacvue and Skai to enhance campaign performance.Collaborate with global and regional stakeholders to establish processes that ensure quality, efficiency, and accuracy in biddable activations. Address campaign escalations in partnership with craft leads.Build strong client and agency relationships, proactively addressing satisfaction and identifying promotional opportunities to enhance the commerce activation landscape. Support new business initiatives with strategic insights and operational expertise.Drive cross-functional alignment across Activation, Strategy, Client, and Marketplace teams to deliver integrated solutions. Prepare and deliver detailed campaign performance reports with actionable insights to optimize ROI and customer experience.Champion operational excellence by optimizing resource management, streamlining workflows, and ensuring adherence to GroupM standards. Lead end-to-end management of campaign briefs and delivery.Foster continuous learning through knowledge-sharing initiatives, training programs, and certifications aligned with the performance framework. Promote award submissions to highlight team successes.Stay updated on industry trends, acting as a thought leader to validate performance innovations and identify digital opportunities for existing clients.

Education

• Fatima Inter College

  10+2, C.B.S.E. Board

  2008

• Amity University

  B.J.M.C, Specialization in TV Broadcast media

  2008 — 2011

Skills

• Corporate Communications
• Teamwork
• Sem
• Team Management
• Radio
• Online Research
• Ppc
• Team Leadership
• Online Lead Generation
• Social Media
• Digital Media
• Marketing
• Market Research
• Online Marketing
• Editing
• Marketing Communications
• Media Planning
• Editorial
• Television
• Search Engine Marketing (Sem)
• Video
• Business Development
• Digital Marketing
• Event Management
• Creativity Skills
• Broadcast
• Problem Management
• Problem Analysis
• Search Analysis
• Social Media Marketing
• Brand Management
• Marketing Strategy
• Ppc Bid Management
• Advertising
• Management
• Photography
• Public Relations
• Media Relations
• Google Adwords
• Online Advertising