Darshita Shukla
Actively looking for Data Analyst Role | Marketing Analyst | Business Analyst
- Role
- Marketing Data Analyst at Sk Cpa, Llc
- Location
- Toledo, OH, US
- LinkedIn followers
- 500 followers
About Darshita Shukla
A Data Analyst with hands-on experience leveraging data insights to optimize marketing…
Experience
Marketing Data Analyst
Feb 2024 — Present · Toledo, OH, US
Conducted market research and competitor analysis, identifying key trends and opportunities for 5 client accounts, resulting in a 15% increase in lead generation.• Analyzed campaign performance metrics using SQL queries and data visualization using Tableau, providing actionable insights to optimize campaign strategies and improve ROI by 20%.• Developed and executed social media marketing strategies for increasing customer engagement across multiple platforms.• Collaborated with cross-functional teams to develop targeted marketing campaigns, segmenting customer data based on demographics, behavior, and purchase patterns, leading to a 25% uplift in conversion rates.
Education
Vidyalankar School of Information Technology
Bachelor's of Management Studies
2019 — 2022
The University of Toledo
Bachelor of Business Administration - BBA
2021 — 2023
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