Darshita Pawar

Performance Marketing Analyst @Hovers

Pune Division, MH, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Performance Marketing Analyst @Hovers

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Assisting in planning, executing, and optimizing paid advertising campaigns across Meta Ads and Google Ads• Analyzing campaign data to generate insights and improve ROI, conversions, and campaign efficiency • Analyzing campaign metrics such as CTR, CPC, CPM, CPA, Conversion Rate, and ROAS to improve results • Collaborating with brand and creative teams to develop high-performing, conversion-focused campaigns• Supporting campaign reporting, performance analysis, and optimization strategies for scalable growth

EDUCATION

N/A

Kraftshala

Marketing Launchpad, Digital Marketing

N/A

Institute of Management Development and Research (IMDR) ,Pune

PGDM, Marketing

N/A

Savitribai Phule Pune University

Bachelor of Arts - BA

ABOUT DARSHITA PAWAR

I am a Performance Marketer specialize in helping D2C brands scale through data-backed Meta and Google Ads.My professional journey started at ICICI Bank as a Solution Manager (Cash Management). In that role, I managed relationships with CEOs and CFOs, mastered the art of high-level negotiation, and learned how to analyze business health to provide the right financial solutions.Currently an intern at Hovers, I am looking for my next challenge as a Performance Analyst or Digital Marketing Executive.Let’s connect to discuss data-driven brand growth!

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