Darshita Pawar
Performance Marketer | Helping D2C Brands Scale via Meta & Google Ads | Ex-ICICI Bank | PGDM @ IMDR Pune
- Role
- Performance Marketing Analyst at Hovers
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Darshita Pawar
I am a Performance Marketer specialize in helping D2C brands scale through data-backed Meta and Google Ads.My professional journey started at ICICI Bank as a Solution Manager (Cash Management). In that role, I managed relationships with CEOs and CFOs, mastered the art of high-level negotiation, and learned how to analyze business health to provide the right financial solutions.Currently an intern at Hovers, I am looking for my next challenge as a Performance Analyst or Digital Marketing Executive.Let’s connect to discuss data-driven brand growth!
Experience
Performance Marketing Analyst
Jan 2026 — Present
Assisting in planning, executing, and optimizing paid advertising campaigns across Meta Ads and Google Ads• Analyzing campaign data to generate insights and improve ROI, conversions, and campaign efficiency • Analyzing campaign metrics such as CTR, CPC, CPM, CPA, Conversion Rate, and ROAS to improve results • Collaborating with brand and creative teams to develop high-performing, conversion-focused campaigns• Supporting campaign reporting, performance analysis, and optimization strategies for scalable growth
Education
Kraftshala
Marketing Launchpad, Digital Marketing
Institute of Management Development and Research (IMDR) ,Pune
PGDM, Marketing
Savitribai Phule Pune University
Bachelor of Arts - BA
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