Darshit Trivedi
Category Management | Account Management | Data Management
- Role
- Category Manager - Kids Apparel at Reliance Retail
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Darshit Trivedi
A passionate professional with strong business acumen, problem solver, product-process…
Experience
Category Manager - Kids Apparel
Dec 2021 — Present
Managed 150+ Brands & 2.1L+ SKUs: Overseeing an extensive portfolio, strengthening relationships and driving growth through effective brand partnerships. • Revenue Growth: GMV growth through targeted pricing strategies, bundling, sponsored ads, and mega campaigns. Increased category share from 13.5% to ~19% of total business GMV.• Promotional Strategy: Spearheaded promotional campaigns, achieving 90% promotional coverage across onboarded brands through joint business planning and strategic merchandising.• Customer-Centric Category Expansion: Identifying selection gaps and onboarding relevant brands which can add value to the both customer and marketplace.• Catalog Optimization: Led initiatives for 100% attribute mapping and color-based product grouping, boosting product visibility and resulting in a significant increase in order conversions.• Program & Operations Leadership:o Launched Outright Buying (OR) Model on JioMart Marketplace, defining SOPs and ensuring smooth implementation.o Enhanced price competitiveness while closely monitoring ROI and margin goals.o Led the project of warehousing model from the scratch, onboarded the key sellers in the first leg itself, reducing delivery lead time by 2 days through JioMart Fulfillment.• Strategic Pricing & Promotional Planning: Executed value-for-money and no-return deals, resulting in improved customer satisfaction and increase in conversion for the Kids category through Search Ads.
Education
Nirmala Memorial Foundation Degree College of Commerce and Science Near Thakur Polytechnic 90 Feet Road Thakur Complex Kandivli (E) Mumbai 400 101
Bachelor of Management Studies (B.M.S.)
2009 — 2012
Mumbai Education Trust-Institute Of Management
Master of Business Administration (MBA)
2012 — 2014
Skills
- Market Research
- Microsoft Word
- Erp
- Marketing Communications
- Account Management
- Key Account Management
- Incident Management
- Crm
- B2b
- Marketing
- Teamwork
- Online Advertising
- Team Management
- Social Media Marketing
- Marketing Strategy
- Advertising Sales
- Microsoft Office
- Lead Generation
- Powerpoint
- Microsoft Excel
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