Darshan Khavale

About Darshan Khavale

At the heart of Mahindra Finance\'s brand narrative, my role as Assistant Vice President - Marketing involves spearheading Brand & Marketing Communications, comprehensive ATL and BTL campaigns, ensuring robust brand presence across all media platforms, and fostering enduring stakeholder relationships. Our team\'s strategic approach to omnichannel marketing and visual storytelling has been instrumental in elevating product communications for a diverse portfolio viz. Vehicle Loans, SME Loans, Investment products, Leasing & Insurance distribution.My expertise lies in blending traditional media buying with innovative digital strategies to optimize market reach and consumer engagement. This integrated marketing methodology is complemented by my proficiency in budget management and collaborative partnerships, which have consistently enhanced campaign efficacy and brand visibility on a national scale. I am extremely passionate in curating events and creating experiences through end to end seamless execution. Balancing creative vigor with analytical detailing, I am committed to steering Mahindra Finance\'s brand communications towards continued excellence and market leadership.

Experience

1. Assistant Vice President - Brand & Marketing Communications Digital Events

   Mahindra Finance

   Apr 2022 — Present · Mumbai, IN

   Developing Brand & Product communications and GTM plans for various businesses (Vehicle Loans, Insurance, Investment Solutions, Leasing & SME Loans• Developing tactical product communications for various stakeholders and translating it into all regional languages• Responsible for creating engaging Brand/Product AVs in different formats for leveraging it on various digital platforms• As a Brand Custodian, maintaining brand discipline across all touchpoints in coordination with multiple stakeholders (HR, CSR, L&D, Admin, IT, R&R, Product & KAM team).• Strategizing & executing Performance marketing campaigns for Vehicle Loans, Investment Solutions & SME Loans to generate leads. Further analysing the funnel of the customer journey to improve on customer acquisition rate.(TOFU, MOFU, BOFU).• Managed influencer campaigns for Leasing Business brand - ‘Quiklyz’ • Managed Facebook Look a like Campaigns for various to generate leads.• Developing Media plan for Brand campaigns, Product /Sales Promotion campaigns, Tactical promotions within the allotted budgets to reach the TG effectively through right ATL media channels viz.TV, Print, Radio, OOH, In-theatres, Local TV cable channels. • Developing the Ad material and creatives (TVCs, DVCs, Statics) in all regional languages • Planning and Executing BTL Campaigns pan India for Wheels Business, SME Loans & Investment solutions.• Responsible for all engagements with channel partners (OEMs, Dealers, DSAs, Brokers)• Responsible for planning and end-to-end execution of Large scale Corporate Events, Dealer Conferences, Investor day conference/Tech showcase, Board Tech Showcase events, Analyst meets, Business Team Off-sites, Sponsorships and participating in Exhibitions and Tradefairs.• Responsible for installing Main Signages, One-way visions branding at 1400+ branches pan India and branding at Mahindra Dealerships.• Handling all types of Printing, merchandising, marketing procurement and managing Logistics Pan India

Education

• Babasaheb Gawde Business School

  BMS ( Bachelor of Management Studies - University of Mumbai), Marketing Specialization

  2005 — 2008

• Elphinstone College

  HSC, Science

  2003 — 2005

• Indian Institute of Management, Indore

  Certificate Programme in Digital marketing & Strategy , Business, Management, Marketing, and Related Support Services

• Institute of Business Management & Research (IBMR)

  MMM ( Masters of Marketing Management), Marketing

  2011 — 2013

• Welingkar institute of management studies

  DAPR, Diploma in Advertising & Public Relations

  2010 — 2011

Skills

• SEO
• Brand Management
• Client Co-Ordination
• Marketing Strategy
• Marketing Communications
• Sales Operations
• Event Management
• Business Planning
• Brand Development
• Advertising
• Team Management
• Vendor Management
• Brand Communication
• Market Research
• Marketing Management
• Strategic Planning
• Management
• Promotions
• Sales