Darshan Joshi

Senior Data Analyst Consultant @Deloitte

Toronto, ON, CA

Analytics Implementation & Data Strategy Led the end-to-end analytics integration for new digital platforms, ensuring precise data tracking with Adobe Analytics and reducing data discrepancies by 35%. Established a robust KPI framework that enhanced tracking accuracy, enabling data-driven decision-making for executives and stakeholders. Built advanced ETL pipelines for data integration, consolidating multiple data sources and improving reporting accuracy by 33%.Data Visualization & Reporting Automation Designed interactive Tableau dashboards that provided real-time insights, improving customer journey visibility by 25%. Automated complex reporting workflows using SQL & Python, reducing manual reporting efforts by 60%. Created custom data visualizations to highlight behavioral trends, enabling marketing teams to optimize campaigns and drive a 20% improvement in conversion rates.Conversion Rate Optimization & User Behavior Analysis Conducted extensive heatmap and funnel analysis, leading to a 15% reduction in bounce rates through UX enhancements. Designed and executed A/B testing frameworks that increased lead conversion rates by 20%. Partnered with UX teams to optimize mobile app retention, resulting in a 22% uplift in active user engagement.Competitive Analysis & Business Growth Executed benchmarking studies, identifying key industry trends that helped increase ROI by 28%. Developed customer segmentation strategies, improving targeted marketing effectiveness by 30%. Championed Quantum Metrics adoption for session replay analysis, resolving technical issues faster and improving customer satisfaction scores by 18%.

Lambton College

Postgraduate Degree

Indus University Ahmedabad

Bachelor's in Engineering