Haridarshan Kumar

About Haridarshan Kumar

Managerial Assignments - Strategy Planning, Trade Marketing, Sales & Distribution Management Around 10.5 years of dynamic career reflecting experience and consistent performance

Experience

1. Manager - Trade Marketing - West Mh

   Voltas Limited - A TATA Enterprise

   Sep 2024 — Present · Mumbai, IN

   Managing trade marketing activities for Maharashtra region which comprises of 4 branches Pune, Nagpur, Thane & Mumbai1. Enhanced overall market share for Voltas & Voltas beko in region. Maintained no. 1 position till Mar’25.2. Maintained merchandising in line with micro battle through improved display share in MT & GT.3. Digitised the merchandising process to felicitate transparent operation by Visual merchandisers.4. Managed life cycle of ISDs from short listing, recruitment & placement as per counter potential & guidelines.5. Maintained 30% growth in productivity from deployed ISDs compared to last year deliverables.6. Enhanced overall manpower for sell out from 74 to 305 in region. Currently managing 305 ISDs, 10 TLs, 2 Trainers, 1 SellOut Manager & 1 Regional Sales Trainer. Managed trade marketing team consisting of 12 VMs & 4 TMEs.7. Executed & launched 4 Model Service centers & 4 brand stores in region as per expansion initiatives.8. Participated in more than 5 trade shows & exhibition. Ensured growth in secondary & sell out from this.9. Maintained on ground effectivity of regional marketing budgets.10. Enhanced visibility at more than 710 key stores during this period. Maintained better visibility share among competitions.11. Supported AC campaign via elements like Hoarding in Mumbai & Pune. Other BTL elements in all key cities.

Education

• Birla Institute of Technology, Mesra

  Bachelor of Business Administration (BBA), Marketing

  2009 — 2012

• Balaji Institute of Modern Management

  PGDM, Marketing

  2012 — 2014

• Sri Balaji University,Pune

  PGDM, Marketing

  2012 — 2014

• Cambrian Public School, Ranchi

  High School Diploma, Commerce

• Holy Mission School, Samastipur

  High School Diploma

Skills

• Market Research
• Microsoft Word
• Telecommunications
• Competitive Analysis
• Vendor Management
• Research
• Knowledge Sharing
• Public Speaking
• Business Process Improvement
• Powerpoint
• Microsoft Excel
• Branding & Identity
• Business Strategy
• Social Media
• Team Building
• Management
• Sales Management
• Sales Presentations
• Windows
• Marketing
• Microsoft Office
• Sales
• Marketing Strategy
• Strategy
• Business Analysis
• Presentations
• English
• Event Planning
• Teamwork
• Data Analysis
• Team Management
• Leadership
• Spss
• Customer Service
• Customer Satisfaction
• Business Intelligence
• Business Development
• Crm