Darshana N.
Regional Marketing Manager at Kia India
- Role
- Regional Marketing Manager at Kia India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Darshana N.
Marketing professional with 17 + years of experience in the Indian automotive market. My career span has been spent in association with reputed automotive industry leaders such as Nissan Motor India, Concorde Motor India (100% subsidiary of Tata Motors Limited),Chevrolet Sales India and Hyundai Motor India.Possess hands-on experience in the various facets of marketing and demonstrated excellence across all key areas of GTM strategy development, brand building/visibility, budgeting, media planning/buying, event management, promotional collateral\'s, print/TV/outdoor advertising, market research, competitive intelligence, industry bench-marking and management of distribution/agencies. Other management expertise areas include product mix/positioning, pricing, market segmentation/target markets and other marketing management techniques.A marketing role by need is supported with excellent liaising and communication skills, stakeholder management competencies, management of multi-disciplinary teams, analytical and technical skills and a creative/innovative approach to directly connect with the targeted audience. Ability to master the ever changing marketing dynamics and create business differentiators is a critical requirement for success. Experienced in execution and thought leadership in terms of marketing products in sync with requirements of various consumer segments/geographies. Conceptualized, innovated and delivered latest automotive products/services in keeping with the current market and industry trends. Excel at maximizing business with strong business acumen, in-depth understanding of industry trends, competitor dynamics and consumer ‘hot buttons’.
Experience
Regional Marketing Manager
Sep 2021 — Present · Mumbai, IN
Education
The University of Texas at Austin
Post Graduate Program in Data Science and Business Analytics
Institute of Management Technology, Ghaziabad
PG Program, Marketing with Specialization in Digital Marketing
2020 — 2021
Rizvi College of Arts, Science & Commerce
B Sc, Computer Science
2000 — 2004
MICA | The School of Ideas
Post Graduate Certification from UPGRAD & MICA, Digital Marketing & Communication
2018 — 2018
University of Mumbai
MMS, Marketing
2004 — 2006
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