Darshana Mishra

About Darshana Mishra

My transition into Reproductive Genetics Diagnostics represents a well-thought career transition from the pharmaceutical industry - a strategic move that allows me to leverage 9 years of pharma marketing and sales learnings while pioneering meaningful change in one of healthcare’s most rapidly evolving fields.Working in Reproductive Genetics isn’t just about marketing screening & diagnostic services - it’s about being at the forefront of a scientific revolution that’s transforming how we approach family planning, pregnancy care, and genetic health.The genetics field is evolving at an unprecedented pace, with breakthrough discoveries in genomics, various technologies, and personalisation, creating entirely new possibilities for patient care.India’s genetic diagnostics market represents one of the most exciting emerging opportunities globally. While advanced markets have widely adopted genetic screening, India is just beginning to unlock the potential of reproductive genetics.

Experience

1. Category Marketing Manager

   Lilac Insights

   Aug 2025 — Present · Navi Mumbai, IN

   Leading Category Marketing & Strategy for Non-Invasive Prenatal Screening (NIPS) and Recurrent Pregnancy Loss (RPL)- where marketing success is measured by the peace of mind we deliver to expectant families.• Delivered a comprehensive growth strategy for the NIPS category within 1.5 months of joining - leveraging pharma marketing principles to conduct competitive landscape analysis, identify market gaps, and architect differentiated positioning that transforms technical superiority into clinical preference and patient trust• Brought fresh perspective from pharma marketing to the diagnostics space, proving that the fundamentals of strategic marketing - understanding physician behavior, patient psychology, and decision-making drivers - transcend industry boundaries• Driving go-to-market strategies [GTM] for our InsighT NIPS portfolio across India, positioning advanced genetic screening as the accessible standard for informed prenatal care• Managing company’s most extensive dual marker screening portfolio, optimizing product mix and positioning strategies that drive category profitability while ensuring accessible first-trimester screening for expectant familiesWhat Drives My Work:• Translating complex genomic science into compelling narratives for Obstetricians, Fetal Medicine Specialists, and Radiologists - to make cutting-edge technology clinically relevant and personally meaningful• Developing product positioning and messaging that bridges technical excellence with human emotionWhile I’m new to genetic diagnostics, my pharma marketing foundation has been invaluable - understanding how physicians adopt innovations, how patients process complex health information, and most critically, how strategic marketing shapes perception and drives better health outcomes.Marketing with purpose - because whether it’s a pharmaceutical or a diagnostic test, the ultimate goal remains the same: delivering hope, clarity, and confidence to patients when they need it most.

Education

• Jamnalal Bajaj Institute of Management Studies (JBIMS)

  MMM, Marketing/Marketing Management, General

• Birla School, Kalyan

  12th Board, CBSE

  2010 — 2012

• Bharati Vidyapeeth's College of Pharmacy, Navi Mumbai

  Bachelor's degree, Pharmacy

  2012 — 2016

• Birla School, Kalyan

  10th Board, CBSE

  2007 — 2010