Darshana Borhade
Marketing Manager @ Croma - A Tata Enterprise
- Role
- Marketing Manager at Croma
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Darshana Borhade
Marketing Manager with 8+ years of experience in digital marketing, brand strategy, and integrated marketing communications, working across retail, FMCG, insurance, real estate, and consumer tech brands.Expertise in digital marketing strategy, social media marketing, content strategy, influencer marketing, brand communications, and campaign execution across ATL, BTL, and digital platforms. Strong experience in managing high-budget marketing campaigns, driving ROI-focused performance marketing, and delivering data-driven brand solutions. Currently leading BTL content and creative strategy at Croma (Tata Group), planning and executing brand campaigns, retail marketing, in-store communication, event-led activations, and catchment-specific content strategies for Metro, Tier 2, and Tier 3 markets. Skilled in translating consumer insights, market research, and performance analytics into high-impact marketing communication.Previously worked with Dentsu Creative, Schbang, and FCB Kinnect, managing integrated social media campaigns, influencer collaborations, digital video content (DVC), paid and organic social media, moment marketing, and real-time brand storytelling for brands including SBI Life Insurance, Tata Consumer Products, ITC eStore, Britannia, Sun Pharma, Godrej Properties, Fevicol, and Livspace.Hands-on experience in brand positioning, go-to-market strategy, campaign optimization, client & stakeholder management, agency collaboration, analytics & reporting, and end-to-end marketing execution. Known for balancing creative storytelling with performance metrics to drive measurable business growth.
Experience
Marketing Manager
Jun 2025 — Present · Mumbai, IN
Education
ITM Group of Institutions
Master of Business Administration - MBA, Marketing
2015 — 2017
Pillai College of Arts,Commerce and Science
Bachelor’s Degree, BMS
2011 — 2014
IIDE - The Digital School
Online Advance Certification in Digital Marketing
Skills
- Research
- Leadership
- Microsoft Office
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Social Media
- Marketing
- Public Speaking
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