Darshan Patil
Brand Manager @Spin Master
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WORK HISTORY
Brand Manager @Spin Master
Toronto, ON, CA
Managing the New product pipeline for next 2 season for all toy categories by recruiting, designing discussion guides, shipping toys to generate reports indicating product score.• Manage and execute brand equity research tracking studies for 7 product categories in significant parts of North America, South America, Europe and Asia on monthly and quarterly basis depending on brand requirements• Planning and conducting primary and secondary market research studies in North America with specific product/brand objectives • Preparing Brand Track reports and Brand Score Cards on quarterly basis to track brand attributes and competition movements across the product categories• Working on Qualtrics and Quickspin for designing surveys depending on brand objective and product needs
EDUCATION
Sardar Patel College of Engineering (SPCE),Mumbai
Bachelor of Engineering - BE
Principal L N Welingkar Institute of Management Development and Research L. N. Road, Opp. Matunga Gymkhana, Matunga (Central) Mumbai 400 019
Master of Business Administration (MBA)
ABOUT DARSHAN PATIL
A deep interest in brand building and communication in the conventional as well as digital media. With more than 7 years of strong marketing background and having worked in consumer durable and consumer goods. With key competencies in PnL Management, New Product Deployment, Product Life cycle management, 360 Marketing Campaigns, Digital/Social Media Marketing, Market Research and much more. • PNL Management - Responsible to deliver EBITDA by portfolio rationalization, inventory management, product innovation and product life cycle management • New Product Development – Responsible for managing networks and timely delivery of more than 50 SKUs from ideation to implementation up to return on investment tracking and addition of products to brand portfolio • 360 Degree Marketing Campaigns – Planned, managed and executed marketing campaigns on TV, Print and digital media depending on Brand objectives (awareness, consideration, product launches and Brand positioning campaigns) • Market Research – Analysing Nielsen, Epsos, Dynata and Millward brown databases to provide actionable insights, track category trends to plan marketing activities for upcoming months and quarters • Creative Agency management – Brief, track and lead interactions with creative agency to meet the brand objectives by adhering to the budgets at hand for brand asset development • Digital Marketing - Planning, weekly tracking and thus adapting the digital marketing (RnF, CTA, Conversions) campaigns on Facebook, Instagram, tiktok and YouTube to deliver campaign objectives • Brand social media handling – Responsible planning and delivering always on content, campaign posts, influencer marketing, Online reputation management for brand handles on all social media platforms
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