Darshan Panchal
Manager ( Biddable / Non Biddable )
- Role
- Manager at Wavemaker
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Darshan Panchal
Strategic and performance-driven Integrated Media Manager with cross-category…
Experience
Manager
Sep 2024 — Present · IN
Client: Platinum Guild (PGI), TotalEnergies (Guinness World Record Holder)Brands: Platinum Love Bands, Evara, Hi-Perf, QuartzDepartment: Business Strategy & PlanningResponsible for developing integrated short- and long-term media strategies across online and offline platforms. Key tasks include consumer profiling, annual strategy presentations, and briefing execution teams to align with brand objectives.Manage campaign planning, from budget allocation to implementation, ensuring alignment with marketing goals. Collaborate with creative agencies, internal teams, and clients to ensure flawless execution.Drive competitor tracking, market analysis, and opportunity identification to strengthen campaign outcomes.Monitor data and insights to measure performance, track KPIs, and optimize media efforts. Implement brand tracking tools and post-campaign evaluations to refine future strategies.TotalEnergies - Entered in Guinness Book of recordsHow Wavemaker Made It Happen:As the strategic and execution partner, Wavemaker ideated, orchestrated, and scaled this ambitious influencer-led initiative. Here\'s how we cracked it: Influencer Mobilization:Over 500+ micro and mid-tier influencers from across India were onboarded — each tagging the next creator in a seamless, choreographed Reel chain. Platform-Centric Strategy:Instagram Reels was chosen to maximize native engagement and virality. Influencers executed custom content with brand-integrated prompts — riding, mechanics, movement — making the chain look organic yet brand-aligned.
Education
Lords Universal college,Goregoan
Bachelors of Management studies
2017 — 2019
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