Darshak Kansagra
ICICI Bank Manager Senior Digital Product Manager - Digital Partnerships Department | RIMS Student Advisory Council Member | Summer Intern - Mudrakwik Fintech Pvt. Ltd. | IIM Raipur (PGP 20-22)
- Role
- Senior Product Manager at ICICI Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Darshak Kansagra
Digital Product Manager | Building smarter journeys with Data & AI
Experience
Senior Product Manager
Apr 2022 — Present · Mumbai, IN
Leadership & Team Management • Led team of 3 product managers (3 years) to shape & own product vision (bill payment) • Conceptualized frontend & led backend implementation of 1st ever recurring payment solution covering 11 payment modules, including UPIs, with potential revenue growth of 30% • Leading analytics for digital payment suite enabling 360° performance visibility & data-driven decisioning across Bill Payments, Recharge, UPI, FASTag, Fund Transfer, and Remittance • Enabled WhatsApp Banking, Phone Banking journeys by coordinating with 12+ crossfunctional teams covering technology, design, compliance, analytics, marketing etc. Growth & Efficiency • Implemented Auto MDM for 21,500+ billers, enabling consistent customer experience across ICICI Bank digital channels, leading to a reduction in validation failures by 18% • Increased customer registrations by 15% through backend development & launch of consolidated Auto Pay Management • Boosted 4 lac in volume annually with 100+ biller activations & dynatrace-driven enhancements • Slashed annual costs by ₹1.44 crore through standardizing SMS communication templates • Improved Bulk Payment for corporates, to improve transaction bucketing from 5 to 30 Analytics & Marketing • Crafted Power BI dashboard for key metric tracking, driving 20% annual business growth & leveraged PPOP insights to boost offline engagement via “Primariness” • Reduced ₹54 lac annual costs through data analysis and NPCI negotiations, additionally eliminating 46 lac monthly system traffic • Enabled real-time analytics with Adobe Experience & targeted nudge delivery using strategic backend integration with Adobe Target • Elevated campaign conversion rates 7% to 18% by revamping communication with ChatGPT, CUBE extraction tool, Dynamic Link Redirection & Strategic Nudges
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