Darryl Peddle
Owner @Rank Study Consulting Ltd
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WORK HISTORY
Owner @Rank Study Consulting Ltd
CA
I started Rank Study as a way to help enterprise level businesses develop powerful digital marketing strategies with a tangible ROI. We also occasionally work with small to medium sized businesses where we see a fit with our level of passion and the same ambitious desire to win markets. In particular, Rank Study provides in-depth competitive intelligence reports for businesses that want to gain a clear understanding of what strategies and tactics are currently performing well on-line in their specific market. Each market behaves differently online and the beauty of SEO/SEM is that you cannot hide your strategies and tactics. The key is knowing what to look for and how to tap into the most profitable pockets of the market. These reports are incredibly dense and very easy to follow and understand. Educating businesses about their competition and the searching patterns of their target user base is one of the best ways for companies to build a strong online presence and foundation. Rank Study prides itself on our ability to over deliver on quality and TEACH small business owners how to succeed in the online marketing environment.Sample of clients I have worked with include: ForbesHome DepotCanada PostCanadian Tire TheFightNetwork.com CIBC Yahoo! Ziff Davis NetworkIGNPCMagMashableAskmen.comHewlett PackardPetValu & PetSupermarket DSW, Townshoes & Shoe WarehouseMTV Syncapse FreshBooksDebt.comStickerYou.comSoxy.comand more
EDUCATION
Ryerson University
Diploma, E-Commerce Advanced Designation
University of Toronto
BA, Political Science, History, International Relations
Coastal Carolina University
Certification, Search Engine Marketing
SKILLS
ABOUT DARRYL PEDDLE
If you are looking for enterprise SEO, AI or digital marketing support for your sites, internal teams, agency partners or as part of your M&A prospecting you have come to the right place. As the former head of SEO for Yahoo! Inc (and others), my background includes over 25 years of SEO experience, along with 20 years experience in PPC, social and related digital acquisition channels. In 2005, I decided to open up my own digital marketing agency at Rank Study to help small and enterprise level clients become more digitally driven and to help spearhead growth using a data-driven, evidence-based approach to online marketing and testing. I am also very down to earth and bring a business / entrepreneurial lens to the SEO process. As a result of working with many of today\'s top brands, including a number in the Fortune 500, I have been fortunate to be able to build a proven system over the years that helps clients of all sizes to grow their digital footprint across various online marketing channels. with a specialty in enterprise publisher and e-commerce SEO. I have helped spearhead & build numerous 7 & 8 figure affiliate SEO/commerce engines from scratch for a number of today\'s top publishers across some of today\'s toughest verticals (including: tech, finance, health, home & lifestyle).I enjoy & work very well with senior executives, editorial staff, internal SEO teams that need additional support & guidance, product managers, development teams, affiliate/commerce groups & also specialize in helping digital acquisition teams assess & find new targets to buy. Connect with me if you’re looking for growth in any of the following digital areas: • Competitive intelligence & digital M&A audits • Enterprise news publisher, affiliate/commerce & e-commerce SEO • AI search & automation strategies • Online lead gen, landing page & CRO • Paid search in Enterprise, SaaS, E-commerce, Publishing, B2B & SMB • Online copywriting & buyer psychology • SEO strategy & project management • All facets of SEO friendly design & site architecture • Analytics setup, conversion tracking & testing • Online display & retargeting strategies • Link building & digital PR If interested in connecting please feel free to reach out. I love working through digital marketing challenges, am very passionate about the work I do and really enjoy meeting and helping others reach their business goals/objectives. I look forward to meeting with you & very much appreciate you for taking the time to look me up. Talk s••••••••@rankstudy.com |
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