Darryl Martin
Director, Marketing & Communications @The North West Company
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WORK HISTORY
Director, Marketing & Communications @The North West Company
Winnipeg, MB, CA
As the Marketing Lead for our Canadian division, am responsible for all corporate and retail activities. This includes branding, advertising, promotion management, digital and in-store marketing efforts.The North West Company Inc. is a leading retailer to underserved rural communities and urban neighbourhood markets in Canada, Alaska, the Caribbean and the South Pacific islands. Operating under Northern, NorthMart, Cost-U-Less, RiteWay Food Markets, and the Alaska Commercial Company, our stores offer a broad range of products and services with an emphasis on food. Our value offer is to be the best local shopping choice for everyday household and local lifestyle needs.
EDUCATION
University of Guelph
Honours Bachelor of Commerce, Marketing Management Major
SKILLS
ABOUT DARRYL MARTIN
Experienced leader in Marketing and Merchandising with a demonstrated history of working in the retail industry with a focus on strategic vision. Skilled in Customer Insight, Market Planning, Analytics, Sales, Promotions and Traffic generation. Strong business development professional with a Honours Bachelor of Commerce focused in Marketing Management from the University of Guelph.
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