Darryl Martin

Director, Marketing & Communications @The North West Company

Winnipeg, MB, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2019 — Present

Director, Marketing & Communications @The North West Company

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Winnipeg, MB, CA

As the Marketing Lead for our Canadian division, am responsible for all corporate and retail activities. This includes branding, advertising, promotion management, digital and in-store marketing efforts.The North West Company Inc. is a leading retailer to underserved rural communities and urban neighbourhood markets in Canada, Alaska, the Caribbean and the South Pacific islands. Operating under Northern, NorthMart, Cost-U-Less, RiteWay Food Markets, and the Alaska Commercial Company, our stores offer a broad range of products and services with an emphasis on food. Our value offer is to be the best local shopping choice for everyday household and local lifestyle needs.

EDUCATION

1996 — 2000

University of Guelph

Honours Bachelor of Commerce, Marketing Management Major

SKILLS

GroceryMarketingSalesPricing StrategyVisual MerchandisingPPromotionsPricingProfitAssortmentCustomer InsightMerchandisingPlanogramsMarket PlanningRetail MarketingForecastingInventory ControlCategorizationPrivate LabelRetail Category ManagementMarketing StrategyRetail

ABOUT DARRYL MARTIN

Experienced leader in Marketing and Merchandising with a demonstrated history of working in the retail industry with a focus on strategic vision. Skilled in Customer Insight, Market Planning, Analytics, Sales, Promotions and Traffic generation. Strong business development professional with a Honours Bachelor of Commerce focused in Marketing Management from the University of Guelph.

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Darryl Martin — Director, Marketing & Communications at The North West Company in Winnipeg, MB, CA | Unifers