Darrielle Duplessis
Director of Marketing - McBride Research Laboratories (Haircare)
- Role
- Director of Marketing at Mcbride Research Labs
- Location
- Fayetteville, GA, US
- LinkedIn followers
- 500 followers
About Darrielle Duplessis
Marketing leader with a passion for brand marketing, new product development, and cross-functional project management. Over 10 years of demonstrated brand marketing success, with extensive experience in the baby category and contribution to the success of multiple brands. Planned, developed, implemented and measured nationally executed marketing programs and product launches, resulting in market share and sales growth. Accountable for P&L management, Nielsen analyses, strategic business planning, social & digital marketing, creative agency management, email & direct mail marketing (CRM), packaging devleopment, and management of direct reports.
Experience
Director of Marketing
Jun 2018 — Present · Atlanta, GA, US
Education
Clark Atlanta University
Master of Business Administration - MBA, Marketing
2007 — 2009
Drexel University
Bachelor's degree, Business Administration and Management, General
2003 — 2007
Skills
- Consumer Insight
- Marketing
- Customer Marketing
- Business Analysis
- Digital Marketing
- Marketing Analytics
- Brand Equity
- Research
- Strategic Planning
- Social Media Marketing
- Microsoft Excel
- Business Planning
- Sales
- Microsoft Powerpoint
- Microsoft Word
- Retail Marketing
- Social Media
- Leadership
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