Darren Williams

Work Winning Director @Toppesfield

Chelmsford, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2025 — Present

Work Winning Director @Toppesfield

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Following a wider realignment of our senior leadership structure, I stepped into the role of Work Winning Director, reflecting a strategic shift in how we build relationships with our key clients and how we target and secure major opportunities across the business. This change utilises my broad experience as a Sales Director and Consultant and focuses my leadership skills where they can have the greatest impact across those strategic clients, major projects and key frameworks.In this role, I lead the work-winning strategy for high-value, complex opportunities, ensuring consistent client engagement, robust tender leadership and improved conversion rates. Working closely with our executive team, I’m focused on positioning the business for long-term, sustainable growth by strengthening our presence in sectors where we can lead and continue to deliver exceptional results.It’s an exciting opportunity to bring together my experience in strategic sales, complex bidding and client development to support the business through its next phase of evolution.

SKILLS

Sales OperationsCustomer RetentionCustomer ServiceCustomer SatisfactionTrainingNew Business DevelopmentKey Account ManagementBusiness DevelopmentNegotiationVehiclesSalesCoachingBusiness-to-Business (B2b)AutomotiveProfitDealersAutomotive AftermarketMarketingStrategic PlanningMarketing StrategyFleet ManagementDealer ManagementBusiness StrategySales ProcessCrmTeam ManagementTeam LeadershipBusiness PlanningOperations ManagementRetailB2bAftersalesPartsStrategySales ManagementTeam BuildingManagementAccount ManagementChange ManagementAutomobile

ABOUT DARREN WILLIAMS

You know writing a new Bio for LinkedIn was much more difficult than I’d imagined. Do I tell everyone that I’m great at what I do or do I take the more humble approach that I have done in the past choosing to quietly succeed rather than shout from the rooftops and then it dawned on me. There is a middle ground and in the words of McFly “It’s all about you” so this Ladies & Gentleman….is all about me.I’m pretty good, no actually I’m very good, at providing support to and inspiring people who work with me or for me and I can prove it. Take a look at what the team and I achieved at Grants SEAT for five and a half years. A single site dealer with an unprofitable and modest market share brand in a town that most people have never heard of. So how did we become the Dealer of the Year and get nominated or win 19 National and Regional Awards in such a short space of time?I see the world (and therefore business) in a much more holistic way than most and really look for substance and sustainability in actions, behaviours and strategy. In an industry that, despite its high level of turnover, still acts and more importantly plans for the next few days/weeks rather than the next few months/years I look to implement & support change that becomes culturally and procedurally ingrained to the fabric of the business and its people for long term sustainability and success and this is what I refer to as the “Soufflé effect”. If you are impatient and open the oven door too soon everything will sink very quickly in front of your eyes. A business must also have a “soul” to give it substance. Support the local and wider community both publically and selflessly and it’s not just about making donations, it’s about being present. Again look at what the team at Grants SEAT achieved from raising money, supporting fundraising events with people and other resource, climbing mountains etc.This is what has helped deliver my success in the past and will define my success in the future

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