Darren Sparks
Corporate Marketing & Communications | Siemens AG Alum I NBC Universal Alum I Corporate Brand and Marketing in Technology and Entertainment Industries
- Role
- Corporate Head of Marketing and Communications at Curtiss-Wright Corporation
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Darren Sparks
A marketing executive who demonstrates success through consistent collaboration, coaching and inspiring teams to achieve outcomes beyond their goals. Recognized as a brand, marketing, and communications practitioner with a strong business acumen to lead with precision in high-tempo, complex organizations. Serving organizations that require innovative and transformative thought leaders to reimagine how powerful brands connect with stakeholders by leveraging brand activations, developing strategic partnerships, designing immersive experiences, driving global synergies, and connecting business objectives to a comprehensive integrated marketing communications roadmap.[B2B, B2C, B2B2C] Siemens AG Alum, NBCUniversal Alum.Proven results achieved in cross-functional roles by executing actionable high-impact strategies at organizations including Siemens AG, NBCUniversal, Universal Music, and developing partnerships with sports properties and entertainment properties, including The Walt Disney Company, ABC Digital Studios, and Marvel Studios.
Experience
Corporate Head of Marketing and Communications
Jan 2024 — Present · Charlotte, NC, US
Leading the strategic planning and execution of brand, marketing, and communications for one of the most iconic companies in the aerospace and defense, power, and industrial markets. The company\'s founders were aviation pioneers Glenn H. Curtiss, the father of naval aviation, and the Wright Brothers, known for achieving the first flight. The mission of this dynamic leadership role is to transform the go-to-market strategy, align and optimize internal resources to build the brand, and drive business impact.
Education
Crummer Graduate School of Business at Rollins College
Master of Business Administration - MBA, Marketing / Management / Operations
The University of Alabama
Bachelor of Science - BS, Human Environmental Sciences
Skills
- Team Leadership
- Product Launch
- Product Marketing
- Analytics
- Media Relations
- Business Strategy
- Program Management
- Brand Management
- Leadership
- Marketing Strategy
- Market Planning
- Project Management
- Corporate Communications
- Product Management
- Sponsorship
- Marketing Communications
- Marketing Management
- Marketing
- Account Management
- Strategic Partnerships
- Strategic Communications
- Business Development
- Digital Marketing
- Trade Shows
- Strategy
- New Business Development
- Management
- Integrated Marketing
- Event Management
- Advertising
- Strategic Planning
- Competitive Analysis
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