Darren Rankine

About Darren Rankine

I have a proven track record of activating data to power personalized customer…

Experience

1. Partner of Marketing Technology

   Transparent Partners

   Oct 2020 — Present

   Transparent (formally Transparent Media Partners) is a media & marketing technology consultancy dedicated to helping clients navigate the complex digital landscape. We do this by familiarizing brands with the latest media and marketing technologies, helping them establish direct relationships with technology providers, and guiding the implementation and management of these technologies to ensure they take back control of their data, collectively leading to improved organizational performance. Areas of expertise: CDP\'s, DMP’s, DSP’s, Ad Servers, Dynamic Creative, Tag Management Systems, Site Side Analytics, Taxonomy Development/Segmentation, Data Management, Content Management Systems, CRM Databases, Analytics, Verification, Viewability and Fraud in addition to global media strategy, process improvement, organizational change and implementation

Education

• Birmingham City University

  Bachelor of Science - BS, Computing Information System

  1991 — 1995

Skills

• Teradata
• Leadership
• Enterprise Architecture
• Business Development
• Customer Experience
• Account Management
• Marketing Strategy
• Customer Engagement
• Marketing
• Solution Architecture
• Management
• Integration
• Customer Retention
• Strategic Planning
• Cross-Functional Team Leadership
• Data Warehouse Architecture
• Business Strategy
• Etl
• Customer Centric Solutions
• Digital Strategy
• Crm Integration
• Data Analysis
• Business Intelligence
• Technology Marketing
• IT Strategy
• Data Visualization
• Digital Marketing
• Data Analytics
• Data Integration
• Customer Loyalty Management
• Reporting & Analysis
• Information Technology
• Loyalty Marketing
• Loyalty Programs
• Sql
• Vendor Management
• Strategy
• Marketing Technolgy
• Relationship Marketing
• Data Warehousing