Darren Montgomery

About Darren Montgomery

Strategic marketing and business leader for sports tech, software, and videogames. Currently focused on the intersection of sports and AI technology. A decade of blue chip full-mix international marketing leadership at Electronic Arts, complemented by years of exec team roles at B2B/B2C technology startups and SMEs, all underpinned by a foundation in rigorous, analytical management consulting. Enjoy building new products & brands from concept through launch and growth, with a keen eye for the customer\'s journey through both marketing and product. Advise or lead product development enough to ensure it delivers on the promise. Extensive experience working with agency, sales and channel partners to develop innovative go-to-market strategies.9 years recent experience in marketing and general executive roles at technology, sports, analytics and videogame startup/SMEs9 years leading international marketing campaigns with Electronic Arts5 years strategic management consulting with McKinsey spin-off Mitchell Madison GroupMarketing and research-focused MBA from University of California at Berkeley1st class MEng / MA from St Catharine\'s College, Cambridge, UKEngineering with British Aerospace Space Systems, Bristol, UKExperience in a range of disciplines including- Brand/Marketing Strategy and complete campaign execution across a full mix- Product strategy, business and financial models- Business Development and Strategic Partnerships- Global cross-functional team leadership- Product feedback, feature prioritization and roadmaps- Complex business modelling and scenario analysis, performance/econometric tracking - Marketing for cross-platform, web and Mobile products- Performance marketing - Web, CRM, AdWords/PPC, Mobile, Display, Social Media, Influencers- Analytics in Excel, SQL and coding (e.g. C+)- Professional services; consulting and client management- Retail / Channel marketing and relationships- Market research - quantitative and qualitative techniques- Startup business planning- New product introductionFellow of the Chartered Institute of Marketing

Experience

1. VP of Marketing

   Pharmagin

   Sep 2016 — Present · Henderson, NV, US

Education

• University of Cambridge

  MEng, Manufacturing Engineering

  1992 — 1996

• University of California, Berkeley, Haas School of Business

  MBA, Marketing, Finance, Research

  2002 — 2004

Skills

• Brand Management
• Marketing Strategy
• Marketing
• SEO
• Business Analysis
• Competitive Analysis
• Start-Ups
• Management
• Mobile Devices
• Product Management
• Digital Marketing
• Online Marketing
• Product Development
• Strategy
• E-Commerce
• Business Analytics
• Crm
• Digital Media
• Marketing Management
• Market Research
• Business Strategy
• Advertising
• Product Marketing