Darren Foster
Seo, Aeo & Geo Manager @Loqbox
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WORK HISTORY
Seo, Aeo & Geo Manager @Loqbox
Bristol, GB
Leading the evolution of organic search at Loqbox by pioneering a hybrid strategy that combines traditional SEO with cutting-edge Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). I established the in-house function to future-proof the brand’s visibility across both search engines and Large Language Models (LLMs).Strategic Leadership: Built and deployed a comprehensive cross-functional strategy integrating Technical SEO, Content, and Digital PR to drive member acquisition.AEO & GEO Innovation: Devised and executed a unique 3-tier delivery plan to maximise citations and brand authority within major AI systems (including ChatGPT and Gemini).Content hub development: The lead on a content hub strategy focused on Experience, Expertise, Authoritativeness, and Trustworthiness, to significantly elevate domain authority and member value.Performance Growth: Delivered year-on-year growth in organic traffic, member acquisition, and impression volume, achieving record-breaking visibility for marquee financial keywords.Technical Optimisation: Led technical initiatives that successfully transitioned Core Web Vitals from failing to passing grades, ensuring a seamless user experience.AI Product Development: Planned the architecture for \"Loqbot,\" a custom RAG-model ChatGPT solution designed to capture top-of-funnel traffic and convert AI users into members.Team Development: Managed and mentored the digital marketing executive, creating a structured personal development plan to foster internal progression and skill growth.Skills: Generative Engine Optimization (GEO) · Answer Engine Optimization (AEO) · Large Language Model (LLM) Strategy · Technical SEO · E-E-A-T · Strategic Planning
SKILLS
ABOUT DARREN FOSTER
Senior SEO & AEO Manager | Driving Organic Growth via Search & Generative AI | FinTech & Insurance | E-E-A-T & Technical StrategyAbout: I am a Senior Organic Search Leader bridging the gap between traditional SEO and the future of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). With over five years of management experience across highly competitive sectors—FinTech, Insurance, and Global Education—I develop organic search functions to rank an organisation\'s website in major search engines and improve their citations in large language models (LLMs) like ChatGPT and Gemini.Currently, I lead the SEO, AEO, and GEO proposition at Loqbox. Here, I have transformed the organic proposition into a cross-functional revenue driver, devising a three-tier delivery plan that ensures brand authority in a rapidly developing AI landscape. My focus is on future-proofing the business through rigorous E-E-A-T principles and technical excellence.Previously, I successfully built and scaled SEO departments from scratch for major brands like esure Group and INTO University Partnerships. My background is defined by commercial accountability; I have held P&L responsibility, managed complex migrations, and reported directly to C-suite executives to secure investment for long-term growth.Whether navigating the volatility of cryptocurrency markets at Investoo or driving policy quotes in the insurance sector, my approach remains the same: combining technical precision with user-centric content strategies to deliver sustainable, high-value acquisition.Core Competencies:Future Search: AEO, GEO, LLM Optimisation & RAG Models.Strategic Growth: P&L Management, Department Building & Scalability.Technical SEO: Core Web Vitals, Site Architecture & Migrations.Content: E-E-A-T Strategy, Digital PR & User Intent Mapping.Leadership: Team Mentoring, Agency Management & Stakeholder Influence.
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