Darren Drew
Senior Delivery Lead @Xiatech
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WORK HISTORY
Senior Delivery Lead @Xiatech
Leading delivery of complex customer-data, integration and platform programmes for retail clients, partnering with architecture, product, engineering and data teams to improve planning, clarity and execution. Strengthening communication with senior stakeholders, refining resource coordination and introducing more predictable delivery practices. Supporting teams in enhancing agile ways of working and helping to embed structured delivery process to improve transparency, alignment and overall programme performance.
SKILLS
ABOUT DARREN DREW
Innovative and collaborative data and CRM transformation leader specialising in customer data, CRM and marketing technology. I have a proven track record delivering data-driven transformation across complex, enterprise environments — improving operational effectiveness, customer engagement and commercial performance.I work across the full CRM and MarTech landscape, from SCV and data platforms through to lifecycle marketing, personalisation, campaign operations and marketing automation. I combine deep knowledge of data architecture, analytics, CRM ecosystems and marketing operations to help organisations use data more effectively and confidently in day-to-day decision-making.I’m skilled at streamlining processes, improving data and operational readiness, and modernising MarTech ecosystems (Adobe Campaign, Salesforce Marketing Cloud, Apteco, Snowflake, Talend). I focus on enabling teams to work smarter with data — increasing adoption, reducing friction, and delivering scalable multi-channel engagement.A trusted partner to senior stakeholders, I’m known for translating complex technical concepts into clear, commercially aligned plans, and for balancing strategic thinking with hands-on delivery leadership. I bring clarity, alignment and predictable execution across people, platforms and programmes.I’m passionate about helping organisations unlock the full value of their customer and operational data — not just through technology delivery, but through better ways of working, enablement and measurable outcomes.Open to leadership roles across CRM, MarTech, Customer Data, Campaign Operations, Digital Engagement and Data-Driven Transformation.
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