Darren Jackson

Head of Advertising @Dc Office Of Lottery And Gaming

Washington, DC, US

Directs advertising operations for the traditional lottery, e-lottery (known as \"iLottery\") and sports betting, to generate non-tax revenue for the District of Columbia-Oversees advertising agency creative development and production efforts for television, storyboards, media buys, radio, print, digital and onsite advertising-Leads and manages all aspects of advertising and paid media channel strategies and content development, including digital advertising and social media-Monitors and analyzes results of advertising campaigns, and makes recommendations for continuous improvement-Partners with internal staff and advertising agency to develop and execute advertising campaigns-Ensures all campaigns are compliant, within brand guidelines, and within budget.