Darren Choong
Product Marketing Manager, Amazon Business | B2B Content Marketing, Digital Marketing, Web Marketing
- Role
- Product Marketing Manager at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Darren Choong
I drive growth for SaaS and fintech products by turning complex technology into clear, actionable content that boosts adoption, engagement, and pipeline.Over the last decade, I’ve led content strategy, managed GTM campaigns, and supported product marketing for B2B platforms and organizations, with lead generation and nurture initiatives that deliver.Storytelling, analytics, and AI guide my strategies and content initiatives.
Experience
Product Marketing Manager
Feb 2024 — Present · Seattle, WA, US
I lead messaging and vertical marketing for enterprise organizations spanning financial services, hospitality, and manufacturing.• Building vertical messaging and sales enablement collateral, such as messaging frameworks, one-pagers, and landing pages, in close collaboration with sales and product teams.• Developing industry campaign assets, including guides, reports, blogs, and infographics.• Supporting GTM asset development for membership program Business Prime, including partnership landing pages, high-velocity sales emails, and ROI reports.• Managing thought leadership and research report development for lead generation, including an AI in procurement guide, contributing to 25k+ leads and influencing $31M+ in sales pipeline.• Developing and managing event content for Amazon Business Reshape, including workshops, thought leadership sessions, and customer spotlights.• Managing web content for business.amazon.com, including content development and QA workflows, in collaboration with product marketing, web, SEO, and UX teams.• Overhauled content tagging taxonomy, streamlined blog content by 40%, and launched a homepage promotions request workflow in Asana.
Education
Univerzita Komenského v Bratislave
Erasmus+ Exchange Programme
2021 — 2022
University of Regensburg
Master of Arts - MA, European Studies
2020 — 2023
University of Nottingham
Bachelor of Arts - BA, Communication and Media Studies
2013 — 2016
Skills
- Mac Os
- Public Relations
- Social Media
- Press Releases
- Sports
- Project Planning
- Microsoft Office
- Sports Writing
- Photoshop
- Wordpress
- Adobe Creative Suite
- Os X
- Microsoft Powerpoint
- Account Servicing
- Sprout Social
- Factiva
- Online Content Creation
- Adobe Premiere Pro
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