Darren Smith
Business Development Director @EvoDental
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WORK HISTORY
Business Development Director @EvoDental
Board-level Business Development Director leading a commercial turnaround, stabilising performance in a more competitive market.Driving improvements in conversion and revenue through targeted changes to pricing, proposition, and sales execution.Rebuilding the marketing and lead generation model with a disciplined, data-led approach to deliver sustainable growth.
EDUCATION
Kingston University
MBA
Bournemouth University
Business Studies
SKILLS
ABOUT DARREN SMITH
Results-driven, digitally-orientated Marketing Director with over 25 years’ experience of B2C and B2B marketing across a range of industries including healthcare, retail and FMCG. An MBA with a proven record in strategy, brand and reputation building, effective high-profile campaign delivery and digital transformation. Board-level experience includes organisational transformation to new operating models, cost-efficiencies/optimisations and employee value brand creation.Deep understanding of the highly complex healthcare sector alongside significant experience working across a variety of industries with blue-chip organisations such as HCA UK, Nuffield Health, Diageo, Sainsbury’s, Barclays, Google, British Gas, Porsche, McCain and Nestle. Keen interest in the effective use of the latest digital technology to aid brand engagement, as well as delivering commercial KPIs. A compelling and engaging communicator who quickly builds trust, effective stakeholder management and can navigate matrix networks intelligently. Approachable, open-minded and experienced in leading high-performing, diverse teams.
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