Darren Sloop
Associate Director, Video Insights @Ebiquity North America
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WORK HISTORY
Associate Director, Video Insights @Ebiquity North America
New York, NY, US
Conducted linear TV media audits (cost & quality benchmarking), providing investment and ad placement insights that improved audience reach by 25%• Analyzed media and client cost data to deliver actionable insights for key clients• Shared best practices across teams, improving processes and campaign performance• Compared media costs with client pool and industry standards to enhance investments• Advised stakeholders on offline media strategies to optimize ROI and brand impact• Reviewed team output for accuracy, ensuring key actionable insights for clients• Consulted with senior level stakeholders to align media strategies and improve brand impact• Ensured service excellence by managing project scope, profitability, and client satisfaction• Utilized proprietary tools and methodology for data-driven media strategies
EDUCATION
Florida Atlantic University
Bachelor of Arts - BA
ABOUT DARREN SLOOP
Accomplished media and marketing executive with a proven record of driving business growth through data-driven strategies and forward-thinking campaigns. Expert in maximizing ROI, customer retention, and brand impact across advanced TV, digital, and traditional platforms. Experienced in managing cross-functional teams, streamlining operations, and leveraging audience insights to optimize campaign performance. Recognized for delivering actionable recommendations to senior level stakeholders and aligning media strategies with organizational goals. Proficient in implementing audience segmentation strategies and integrating next-generation technologies to enhance campaign reach and effectiveness. Adept at transforming complex data into actionable insights that drive measurable campaign success and accelerate growth.
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