Darren Rand

About Darren Rand

With thirty years of real experience creating and leading four businesses and in-depth consulting with global corporations, I provide a strong and unique skill set that leverages the ability to see, understand, create, and manage all aspects of an organization. My specialty as a ‘solutionist’ is seamlessly integrating strategic business solutions that move organizations to the next level. I am passionate about helping clients efficiently build and execute true business transition that is supported by process-driven efficiency, speed, reliability, and good, old-fashioned common sense.Nothing in business happens in a vacuum. All areas of business are truly interconnected. My approach focuses on precision and leverages proprietary tools that help maximize efficiency and ROI. I’ve developed a methodology that ensures businesses can clearly understand and assess organizational effects of decisions, and then gain the power to quickly make needed adjustments. From market assessment and business modeling to comprehensive go-to-market strategies for new products, all businesses achieve integrated visibility across all departments. The key to success is a powerful passion for excellence and achievement combined with an ability to communicate in any type of business environment.In-depth experience with various business segments:• Healthcare• Technology • Consumer Packaged Goods• Foodservice• Automotive• Telephony

Experience

1. CEO

   Rand Advisory

   Jun 2003 — Present · Atlanta, GA, US

   Leader of a boutique consulting firm addressing the needs of mid-market corporations who require the expertise and resources needed to implement a comprehensive business approach and plan throughout the organization.Client have included:Children’s Healthcare of Atlanta ($1 billion pediatric healthcare provider). Architected business and marketing scenarios to facilitate alignment of marketing resources with corporate strategy. Identified opportunities to improve resource allocation by 35%. Developed detailed budget allocation process to ensure effective use of internal and external resources. Developed and executed comprehensive rebranding plan. Outlined and managed consumer/physician research initiative; applied insights to develop comprehensive brand architecture. Sega of America ($85 million foodservice operation with 14 U.S. locations). Served as outsourced CMO. Built and launched new $5M World Sports Grille concept. Developed comprehensive plan for new FEC (family entertainment concept). Led development of BI platform and leveraged insights for focused marketing communications. Architected ROI and revenue models to evaluate business and marketing strategy. Developed and managed national multi-channel promotions.RBM of Atlanta ($100M Mercedes-Benz dealership). Served as outsourced CMO. Created targeting strategy that helped company move into new audience segments. Repositioned brand with new creative and messaging platform. Reallocated marketing mix to ensure presence in more effective advertising channels. Led opening of new location. Salis ($29 million sales and use tax automation solution provider). Served as outsourced CMO. Worked with executive team to re-launch brand and implement comprehensive marketing and sales program. Led implementation of SalesForce.com. Architected revenue model used to help secure $10M in funding, as well as integrated analytical platform to optimize marketing and sales efforts.

Skills

• Marketing Strategy
• Social Media
• Marketing
• Integrated Marketing
• Start-Ups
• Social Media Marketing
• Digital Marketing
• Marketing Communications
• Online Marketing
• Leadership
• Strategy
• Direct Marketing
• Outsourcing
• Solution Selling
• Business Intelligence
• Multi-Channel Marketing
• Channel
• Email Marketing
• Analytics
• Business Strategy
• Advertising
• Salesforce.com