Darren Musico

Senior Media Strategist @Stingray

Sudbury, ON, CA

Stingray Group Inc. is a leading global music, media, and technology force that thrives on drawing from expert knowledge to provide direct-to-consumer music services, including 101 Radio stations, audio television channels and music apps, which have been downloaded over 100 million times. Stingray harnesses the power of music, technological innovation, and content providing the best entertainment experiences on Radio, TV, Web and Mobile to help connect with people through music.• Provide clients with genuine empathy for their business objectives and the commitment to help them grow• Consistently execute proper sales techniques to deliver assigned sales targets and results across multi-media platforms• Establish strong client relationships with existing clients in order to maintain and grow business relationships• Seek out and secure new business opportunities• Provide quality advertising consultation demonstrating a keen interest and understanding of client’s business and present media concepts and solutions with confidence• Work in collaboration with management and entire team to assist in development of strategic integrated proposals• Attend and participate in sales meetings and liaise effectively with all sales support functions• Embrace solving client challenges with creative solutions• Utilize all the tools and systems available to manage the sales responsibility – RAB, Workflow, Wide Orbit etc.• Deliver on-going sales planning, forecasting, tracking and reporting• Experience developing and executing revenue and pricing strategies• Develop and implement Sales guidelines, strategies and strategic plans• Cultivate strategic client focused, creative, effective advertising and marketing solutions• Lead clients through the advertising process from initial meeting to implemented Multi Media campaigns• Provide superior customer service and support

Canadore College

Radio Broadcasting, Professional Sales / Promotions & Marketing / Production / Broadcast Annoucing

Cambrian College

Advertising / Business - Scholar Graduate, Business / Advertising / Sales / Marketing

Lasalle Secondary School

Ontario Secondary High School Diploma