Darren Murray
Senior Commercial Manager @Henderson Group
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WORK HISTORY
Senior Commercial Manager @Henderson Group
Belfast, GB
As a Commercial Manager specialist, I build strong relationships with the independent sales team, key independent retailers, and the HRL Operations team at senior levels up to Director, ensuring excellence in category development initiatives that drive sales and profitability growth. I develop strategic dashboard reports focusing on sales, profit, and participation, and provide feedback on necessary changes to existing or new initiatives. Collaborating with internal project teams, including Propositions, Trading, and cross-category Development, I shape effective strategies for shoppers and retailers. I also manage a clear RACI framework, ensuring alignment and issue resolution between HRL Ops, Sales Team, and Commercial Managers.In my role, I lead, support, and develop the Category Development Commercial Manager team across all categories, providing clear leadership that ensures coaching, support, and development leading to the achievement of KPIs. I promote a culture of performance and continuous improvement, offering regular coaching to support KPI achievement. Additionally, I collaborate with other leaders and teams to identify and implement continuous improvement opportunities and best practices, driving a culture of continuous improvement within the team.
EDUCATION
Tyrone Training Services
City & Guilds, Retail Management
SKILLS
ABOUT DARREN MURRAY
My journey has been diverse, from aspiring footballer and waterskier to currently trying my hand at professional cycling. Throughout these evolving personal dreams, my unwavering passion for the FMCG sector has remained constant.With a wealth of experience in the industry, I am currently responsible for leading and supporting the Category Development Commercial Manager team. I promote a culture of excellence and continuous improvement, identifying and implementing best practices to enhance our processes and outcomes.In my role, I have successfully driven strategic initiatives that have led to significant growth and innovation. My collaborative approach involves working closely with various teams to ensure that we deliver exceptional results. I am dedicated to fostering a culture of performance, providing regular coaching and development to achieve both individual and team KPIs.I am passionate about fostering innovation and excellence in the FMCG sector and look forward to connecting with like-minded professionals.
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