Darren Lyttle
Creative Director @Genesis Belfast
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WORK HISTORY
Creative Director @Genesis Belfast
Belfast, GB
EDUCATION
Ulster University
Bachelor of Arts - BA
ABOUT DARREN LYTTLE
Striving to apply Good Thinking and create simple, effective campaigns for our clients. I made a promise to myself when I graduated that I would make an impact with any project I was assigned. no matter how crap the brief, subject or budget was. this was a) to help progress my career and get noticed, and b) keep the job interesting! To be honest, this was the best decision I have ever made. and still keep this promise.Let\'s face it ADVERTISING IS SIMPLE. And by this I don\'t mean it is EASY, keeping it SIMPLE is the difficult part. and this is the part I love. Taking a brief, interrogating it and distilling it down to find the purest nugget of truth is truly rewarding when it all comes together. This is the reason I love this job.
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