Darren Jones
Digital Media Manager @The Goodyear Tire & Rubber Company
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WORK HISTORY
Digital Media Manager @The Goodyear Tire & Rubber Company
US
EDUCATION
Northern Michigan University
Sociology/Marketing (BA), Business Administration and Management, General
St. Clair County Community College
Associates Degree, Sociology 2005
SKILLS
ABOUT DARREN JONES
Dynamic and results-oriented marketing professional with nearly 5 years of experience at The Goodyear Tire & Rubber Company as the Manager of Cooper Media. Based in Royal Oak, Michigan, I specialize in driving performance media strategies for the Cooper brand across North America, focusing on SEO and SEM while also managing diverse media channels such as digital, broadcast, streaming, audio, and out-of-home (OOH).In my current role, I lead the execution and optimization of media strategies, ensuring alignment with business goals through impactful, data-driven campaigns. I work collaboratively with cross-functional teams in marketing, analytics, and creative, while supporting retail media initiatives on key platforms like Walmart and Amazon for both Goodyear and Cooper brand portfolios.With a strong background in digital marketing, I\'ve also held various positions where I honed my skills in SEO/SEM, PPC management, and data analysis. My experience includes leading strategic initiatives that enhance outreach and performance across multiple platforms, conducting A/B testing, optimizing ad creatives and landing pages, and providing insightful analysis on campaign performance.I am dedicated to continuous improvement and innovation, thriving in dynamic environments that challenge the status quo.
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