Darren Feeney
- Role
- Vice President of Marketing at Arccos Golf
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Darren Feeney
Strategic, creative and results-driven marketing team leader for some of the world’s most…
Experience
Vice President of Marketing
Nov 2019 — Present · Stamford, CT, US
Key member of Management team, advising CEO, COO/President and Board of Directors to successfully establish Arccos as golf’s #1 game tracking platform. Built new team, rebranding, website, SEO, paid media, content creation, customer journey platform, app updates, and brand ambassador/influencers/Tour Players. As well as partner relationship management, inclusive of the game’s top brands, Titleist, TaylorMade, PING, Cobra, Srixon/Cleveland Golf, Club Champion and the PGA TOUR. Notable Accomplishments:• Successful transition to subscription model building eight figure annual revenues from 0 in 18 mths• Total revenue increase 500% since 2020• Drove increase in unaided awareness from 3% to 26% and aided awareness from 22% to 65%• Site traffic increase of 50% with CVR of 2%, total ecomm increase 500%• Member conversion rates above 50% and renewal rates over 60%
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