Darren Burcham
- Role
- Sales & Marketing Product Manager Clubs and off Price Channels at Hanesbrands Inc
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
About Darren Burcham
PROFESSIONAL SUMMARY Demonstrated success developing and implementing aggressive…
Experience
Sales & Marketing Product Manager Clubs and off Price Channels
Jan 2017 — Present · Greensboro/Winston-Salem, NC, US
Driver of 25% gain in top line sales since 2019 focusing on Sporting Goods, Dept. Stores, and Specialty Channels of Trade. •Relaunched product offerings and packaging targeting both competitive products and voids in the market.•Increasing profitability in the face of inflation by driving less costly manufacturing scenarios. •Partner with colleagues to develop Digital Marketing Playbooks for online retailers.•Manage creative development of PDP and A+ Content to drive conversion.•Own the drop-ship relationship with omni retailers providing collateral assets, correcting and directing online content across the product portfolio.
Education
University of North Carolina at Chapel Hill
Bachelor Science
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