Darrell West

About Darrell West

Our team is focused on technical storytelling-how you bring new capabilities to life through various mediums, and make it enlightening and inspirational-while removing any blockers to adoption. Our emphasis is on conveying Empathy (understanding our audience), Inspiration (communicating real value), and Trust-customers believe what they learn. Learn more at For our clients, we provide: • Strategic Business Planning—identify the significant long-term opportunities for the business; secure necessary executive, financial, and organizational buy-in • Customer Centric Marketing Leadership—develop core value proposition for key customer segments; articulate positioning framework and messaging to drive customer relevance and competitive differentiation • Marketing Bill of Materials development-customer-ready presentations, brochures, data sheets, social media strategies and assets, video production • Strategic Event Mangement-orchestrating events that bring together technical communities and build advocacy Specialties: Brand Development, Product strategy and marketing communication, Channel management and go-to-market structural design, marketing effectiveness and process improvement

Experience

1. Guitar Songwriter

   Troublefish

   Sep 2019 — Present

Education

• University of Washington

  BA

  1985 — 1989

Skills

• Go-to-Market Strategy
• Cloud Computing
• Marketing Strategy
• Creative Direction
• Management
• Advertising
• Product Marketing
• Leadership
• Marketing
• Channel Partners
• Brand Development
• Marketing Communications
• Enterprise Software
• E-Commerce
• Strategic Partnerships
• Segmentation
• Strategy
• Public Relations
• Start-Ups
• Multi-Channel Marketing
• Program Management
• Product Management
• Lead Generation
• Marketing Management