Darrell Porter

About Darrell Porter

I create graphics, digital content, animations, and video.

Experience

1. Marketing Coordinator

   Logistic Dynamics

   Dec 2024 — Present · Buffalo, NY, US

   At Logistic Dynamics (LDi), I blend marketing strategy, content creation, and CRM optimization to support national agent recruitment and drive brand engagement. My role spans across digital, design, and operational systems—connecting our messaging with measurable results. Key responsibilities include:Marketing Strategy & Content CreationLead the development of social campaigns, articles, email sequences, and graphics tailored to agent recruitment and industry engagement.HubSpot Development & OptimizationBuild workflows, dashboards, and reporting systems that streamline lead management and improve visibility for recruiters and executives.Process ImprovementAudit and refine marketing and CRM systems to improve efficiency, data accuracy, and team productivity.Creative DirectionDesign and produce on-brand visuals, motion graphics, and videos to strengthen outreach and position LDi as a leading logistics partner.

Education

• Buffalo State University

  Master of Science (M.S.), Higher Education and Student Affairs

  2014 — 2016

• Niagara County Community College

  Associate of Science (A.S.), Public Communication

  2009 — 2011

• Buffalo State University

  Bachelor of Science (B.S.), Public Communication

  2012 — 2014

Skills

• Music Production
• Higher Education
• Digital Media
• Editing
• Student Development
• Social Media Communications
• Public Relations
• Leadership
• Microsoft Office
• Event Planning
• Indesign
• Student Affairs
• Facebook
• Teaching
• Social Media
• Research
• Public Speaking
• Web Design
• Cakewalk Sonar
• Social Networking
• Social Media Marketing
• Marketing
• Photoshop